Are you ready to become part of the next-generation of business leaders? Harness the power of social media to promote your salon and career.
你准备好成为下一代商业领袖的一员了吗？利用社交媒体的力量来推广你的沙龙和事业。

Back by popular demand, our recorded Social Media Marketing Zoom webinar is now available here for you with unlimited and lifetime access. Social Media Marketing includes activities like posting text, image updates, videos and other content that drives audience engagement. This comprehensive social media course will teach you how to better manage your social media presence and posts to promote your brand, products and services.
受大众需求的支持下，我们录制的社交媒体营销Zoom分享会现在在这里为你提供无限和终身的访问权限。社交媒体营销包括发布文案、图像更新、视频和其他推动读者参与的内容等活动。这个全面的社交媒体课程将教你如何更好地管理你的社交媒体形象和帖子，以推广您的品牌、产品和服务。

The next step to having an online presence is to manage and build content correctly for your audience. Watch this course to learn how to effectively utilise social media as a tool to communicate with your current audience and reach new customers.
拥有一个在线平台的下一步是去正确管理和创建内容给予受众。观看本课程，了解如何有效地利用社交媒体作为与当前的读者沟通交流并接触新客户的工具。

What you will learn 你将会学到 :

Social Media Basics 社交媒体  - 基本

1. Brand Positioning 品牌定位
• Product Positioning - Present your product benefits to your target market
产品定位—针对性市场来展示你的产品优势
• Brand Differentation- How to differentiate your brand from competitors and increase brand recognition.   (salon image / personal image / service)
品牌的区别—如何将你的品牌与竞争对手作区分并提高自身品牌的知名度. (沙龙形象/个人形象/服务)

2. Captions 文案
• Compose catchy titles and headlines
写吸引人的创意用词和标题
• Embellish your posts with different font styles
用不同的字体风格来点缀你的文章
• Boost your content marketing with the AIDA model
通过AIDA 模式提升内容营销

3. Photography 摄影
• 5 simple but effective methods for product shooting 5
种简单但有效的产品拍摄方法


Social Media Posts 社交媒体帖子

4. Creating & Editing  创建&编辑
• How to use a design tool to create and design your posts easily
如何使用设计工具来轻松制作和设计你的帖子
• Create a posting timetable and plan your post designs
设立帖子的发布时间表和安排你的帖子设计

5. Scheduling 设置发帖
• Learn how to plan ahead and schedule your posts
学习如何提前计划和安排发帖子

6. Timing 最佳发帖时间
• What is the best time to post to increase the engagement rate
几时是发帖的最佳时间以提高参与率